<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>Nextvertis Podcast</title>
    <link>https://nextvertis.io/#podcast</link>
    <atom:link href="https://nextvertis.io/podcast.xml" rel="self" type="application/rss+xml"/>
    <language>en-us</language>
    <copyright>© Frédéric Desmaison</copyright>
    <description>Conversations on digital and AI transformation, technology leadership and the future of business. Curated by humans, produced with AI.</description>
    <itunes:author>Frédéric Desmaison</itunes:author>
    <itunes:summary>Conversations on digital and AI transformation, technology leadership and the future of business. Curated by humans, produced with AI.</itunes:summary>
    <itunes:type>episodic</itunes:type>
    <itunes:explicit>false</itunes:explicit>
    <itunes:owner>
      <itunes:name>Frédéric Desmaison</itunes:name>
      <itunes:email>frederic@nextvertis.io</itunes:email>
    </itunes:owner>
    <itunes:image href="https://nextvertis.io/podcast-cover.jpg"/>
    <itunes:category text="Business">
      <itunes:category text="Management"/>
    </itunes:category>
    <itunes:category text="Technology"/>

    <item>
      <title>Episode 2 — How Brands Win with Generative Engine Optimization</title>
      <link>https://nextvertis.io/#podcast</link>
      <guid isPermaLink="false">nextvertis-episode-2</guid>
      <pubDate>Tue, 11 Aug 2026 08:00:00 +0000</pubDate>
      <description>How brands earn visibility inside AI answer engines, and what generative engine optimization means for marketing and content strategy.</description>
      <itunes:author>Frédéric Desmaison</itunes:author>
      <itunes:duration>21:26</itunes:duration>
      <itunes:episode>2</itunes:episode>
      <itunes:explicit>false</itunes:explicit>
      <itunes:image href="https://nextvertis.io/podcast-cover.jpg"/>
      <enclosure url="https://nextvertis.io/__l5e/assets-v1/7251954b-329e-49ae-b099-57818e32e32e/episode-2.m4a" length="41400176" type="audio/mp4"/>
    </item>

    <item>
      <title>Episode 1 — AI Agents Are the New Consumers</title>
      <link>https://nextvertis.io/#podcast</link>
      <guid isPermaLink="false">nextvertis-episode-1</guid>
      <pubDate>Tue, 28 Jul 2026 08:00:00 +0000</pubDate>
      <description>Autonomous AI agents are starting to research, compare and buy on behalf of people, and what that shift means for brands and product teams.</description>
      <itunes:author>Frédéric Desmaison</itunes:author>
      <itunes:duration>22:04</itunes:duration>
      <itunes:episode>1</itunes:episode>
      <itunes:explicit>false</itunes:explicit>
      <itunes:image href="https://nextvertis.io/podcast-cover.jpg"/>
      <enclosure url="https://nextvertis.io/__l5e/assets-v1/9f37ede1-27e2-4722-9bdb-fb501385a0da/episode-1.m4a" length="42633254" type="audio/mp4"/>
    </item>
  </channel>
</rss>
